Tribe
In order to broaden the appeal of dragon boat racing and attract younger participants, DBNSW launched a new sport named Tribe. Focussed on strength and explosiveness, Tribe is a six-on-six tug of war between two teams facing opposing directions within the same dragon boat.
Strength, agility and brevity inspire the logo which visually captures the essence of the sport. The broader identity targets a younger demographic without distancing the new sport from the existing dragon boat community.
Project
Visual identity
Scope
Art direction
Logo design
Guidelines
Merchandise
Social media
Shane Knight
CEO, DBNSW
“Forest delivered designs that were
beyond our expectations. The identity
is doing a brilliant job at attracting
new participants to our sport.”
Tribe
In order to broaden the appeal of dragon boat racing and attract younger participants, DBNSW launched a new sport named Tribe. Focussed on strength and explosiveness, Tribe is a six-on-six tug of war between two teams facing opposing directions within the same dragon boat.
Strength, agility and brevity inspire the logo which visually captures the essence of the sport. The broader identity targets a younger demographic without distancing the new sport from the existing dragon boat community.
Project
Visual identity
Scope
Art direction
Logo design
Guidelines
Merchandise
Social media
Shane Knight
CEO, DBNSW
“Forest delivered designs
that were beyond our
expectations. The identity
is doing a brilliant job at
attracting new participants
to our sport.”
